國立政治大學廣告學系

2026 KAS–NCCU Global Advertising Conference Advertising in the Age of AI and Platforms: Transparency, Creativity, and Consumer Experience   Call for Papers The College of Communication at National Chengchi University (NCCU), in collaboration with the Korean Academic Society of Advertising, is pleased to announce the 2026 KAS–NCCU Global Advertising Conference, to be held in Taipei, Taiwan. Building on a shared commitment to international academic exchange through KAS’s annual Global Colloquium, this year’s conference marks an important step in expanding the initiative beyond Korea and bringing together advertising researchers from diverse regions around the world. Under the overarching theme, “Advertising in the Age of AI and Platforms: Transparency, Creativity, and Consumer Experience,” the conference will address key research areas in contemporary advertising, including AI-driven advertising, platform transparency, generative AI and advertising creativity, recommendation systems and consumer experience, as well as personalization and privacy. In line with this focus, the conference aims to foster meaningful international dialogue by providing a platform for engagement with leading researchers and practitioners, facilitating the exchange of emerging insights in global advertising research, and supporting the advancement of participants’ scholarly work. We sincerely invite your interest and participation.   Conference Overview Conference: 2026 KAS–NCCU Global Advertising Conference Theme: Advertising in the Age of AI and Platforms: Transparency, Creativity, and Consumer Experience Co-hosted by: Korean Academic Society of Advertising (KAS) × National Chengchi University (NCCU) Dates: July 7 (Tue) – July 8 (Wed), 2026 July 7 (Tue): Welcome Reception and Networking July 8 (Wed): Main Conference (Keynote Address, Plenary Panel, Research Presentations) Venue: Center for Public and Business Administration Education, National Chengchi University, Taipei, Taiwan Call for Papers: Topics Topics include, but are not limited to, the following: AI and Algorithmic Advertising Conversational AI Marketing Advertising Transparency and Disclosure Consumer Trust in Algorithmic Systems Personalization and Privacy Advertising on Recommendation Platforms Generative AI and Advertising Creativity Influencer Marketing and Creator Economy Ad Fatigue and Ad Avoidance Cross-Cultural Advertising Research Important Dates Submission Deadline (Application Form & Extended Abstract): May 13, 2026 Notification of Acceptance: May 27, 2026 Final Paper Submission Deadline: June 22, 2026 Submission Guidelines Please submit the following two files to the conference email (kas0264@hanmail.net) by May 13, 2026: File 1. Application Form Please download and complete the application form available at:  https://shorturl.at/bUFgi The form includes fields for the research title, author name(s), affiliation(s), and contact information. File 2. Extended Abstract Must be anonymized (no author-identifying information). Content should include: research objectives, theoretical background, research questions and/or hypotheses, methodology, key (or expected) findings, implications, and key references. Length: 1,000–1,500 words (excluding references, tables, and figures). Final Paper Submission Authors of accepted papers should submit their final manuscript to kas0264@hanmail.net by June 22, 2026. Submission Format: Full papers are strongly encouraged; extended abstracts are also accepted. If submitting an extended abstract as the final submission, it must include completed research findings. Extended Abstract Length: 1,000–1,500 words (excluding references, tables, and figures) Review Process Review Method: Double-Blind Peer Review To ensure blind review, please remove all author-identifying information from the manuscript body, headers/footers, file name, and document properties. Contact Information Department of Advertising, College of Communication, National Chengchi University Phone: +886-2-2939-3091 #67176 / Email: chienyu@nccu.edu.tw    

【賀！2026校園公關提案競賽 本系再創佳績】 恭喜本系同學參加「2026校園公關提案競賽」，憑藉優異的企劃能力、創意思維與團隊合作精神，在眾多參賽隊伍中脫穎而出，勇奪多項殊榮！ 第三名｜關關過 優 勝｜關關雎鳩 佳 作｜第六感公關 佳 作｜古馬寧 同學們以紮實的策略規劃、創新的公關提案與精彩的簡報表現，展現本系在公關領域的專業實力！ 特別感謝孫秀蕙老師與鄭怡卉老師的悉心指導與陪伴。 再次恭喜所有獲獎同學，也感謝每位參賽同學的努力與付出!

本系「國際行銷傳播策略」課程於6月9日前往高誠公關（Golin Taiwan）進行企業參訪，透過實地交流，讓同學深入了解公關產業的運作模式與最新發展趨勢。 本次活動由高誠公關副總裁周盈孜（Neysa Chou）率領團隊接待，分享企業文化、整合行銷傳播策略及知名品牌案例，並介紹科技、公關、數位行銷與消費者傳播等領域的實務經驗。同時，校友們也從自身職涯歷程出發，分享科技產業、公關顧問服務及AI應用趨勢，讓同學對未來職涯發展有更具體的想像。 座談交流中，同學們踴躍提問，與業界主管及校友深入互動。透過此次參訪，不僅將課堂理論與實務經驗相互印證，也讓同學看見公關產業多元且充滿挑戰的樣貌，為未來學習與職涯探索帶來更多啟發。 校園新聞連結 https://reurl.cc/53YxAV

廣告系 X  喬治亞大學 3+1+1 教育合作計畫說明會圓滿完成 為協助同學深入了解本系與美國喬治亞大學（University of Georgia）廣告與公共關係學系合作推動之「3+1+1 教育合作計畫」，今天(6/4)特別邀請喬治亞大學廣告與公共關係學系主任蒙娟教授蒞臨本校，親自為同學介紹計畫內容與申請方式。 說明會中，蒙娟教授詳細說明了計畫特色、課程規劃、學習資源及未來發展機會，並針對同學最關心的申請資格、準備文件、語言能力要求及申請流程等問題進行解說。同時，也分享歷年學生參與計畫的經驗與建議，協助同學提前掌握申請時可能遇到的挑戰與注意事項。 透過面對面的交流與提問，同學們對於赴美學習及銜接碩士學位的規劃有了更清晰的認識，也更加了解如何善用大學期間做好準備，拓展國際學習與發展機會。 對「3+1+1 教育合作計畫」有興趣的同學，歡迎隨時至系辦公室洽詢相關資訊，我們將竭誠協助大家了解計畫內容與申請事宜。 期待未來有更多同學透過此合作計畫走向國際，開拓視野，累積跨文化學習與專業實務經驗！

廣告系115學年度雙主修錄取公告

廣告系115學年度輔系錄取公告

紅點設計獎巡迴特展：『台灣當代設計』展 一、為推廣設計美學並促進對話與交流，本院將於2025年9月16日（二）於台灣設計館04展廳舉辦「紅點設計獎巡迴特展：『台灣當代設計』展」。本展以紅點設計獎的核心使命「 In search of good design and creativity」 為基礎，並以「榮耀」為核心概念，精選臺灣年度獲獎作品，呈現臺灣設計的創新能量與產業實力，及如何以設計回應全球市場與文化需求。 二、展覽開幕首日下午3點，紅點設計獎創辦人暨執行長 Peter Zec 將親臨松山文創園區製菸工廠2樓創意劇場，帶來開幕講座《簡單的形式 ── 為更美好的生活而設計》The Form of Simplicity - Design for a better Life 。他將以國際視野與專業經驗，探討「簡單／簡約」作為設計原則，如何回應使用需求、形塑產品形態，並成為提升人類生活品質、實現美好生活的關鍵力量。 三、本場開幕講座報名連結：https://www.accupass.com/go/TheFormofSimplicity，更多資訊請詳附件。  

前景娛樂有限公司招募109年下半年度（9-12月）實習生 履歷繳交截止日期為 8.16（日）， 歡迎 貴科系學生投遞履歷與相關資料至前景公司信箱：info@ffe.com.tw 詳請見公告