期刊論文
張郁敏*;Esther Thorson, 2023.02, 'Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load, ' Computers in Human Behavior, Vol.139, pp.0.(SSCI)(*為通訊作者)
期刊論文
陳憶寧*, 2023.01, '新冠疫情中虛假資訊的議題設定：從社群媒體到傳統媒體, ' 傳播與社會學刊, No.63, pp.101-133.(TSSCI, CSSCI)(*為通訊作者)
期刊論文
林日璇Lin, J.-H.*;Wu, D. Y.;Bowman, N., 2022.11, 'Beat Saber as virtual reality exercising in 360 degrees: A moderated mediation model of VR playable angles on physiological and psychological outcomes, ' Media Psychology, Vol.TBD, No.TBD, pp.TBD.(SSCI)(*為通訊作者)
期刊論文
Dongjae Lim*;Jhih-Syuan Lin, 2022.11, 'The Effect of Self-Monitoring and Endorser Attractiveness on Online Video Advertising Responses, ' International Journal of Internet Marketing and Advertising,.(SCOPUS)(*為通訊作者)(本論著未刊登但已被接受)
期刊論文
Jhih-Syuan Lin*;Linwan Wu, 2022.09, 'Examining the psychological process of developing consumer-brand relationships through strategic use of social media brand chatbots, ' Computers in Human Behavior,.(SSCI, SCOPUS)(*為通訊作者)(本論著未刊登但已被接受)
期刊論文
Wu, D.-Y.*;林日璇Lin, J.-H.;Bowman, N., 2022.08, 'Watching VR advertising together: How 3D animated agents influence audience responses and enjoyment to VR advertising, ' Computers in Human Behavior, Vol.133, pp.107255.(SSCI)(*為通訊作者)
會議論文
Wei-Peng Hsiung;Chan-Jung Chiang*;Pei-Jung Cheng, 2022.08, 'Research on the Convenience Store Online Shopping App's Interface Usability and Perceived Ease of Use, ' Proceedings of ICSSI2022, The Service Science Society of Taiwan.(*為通訊作者)
期刊論文
宋誌凱*;鄭霈絨;郭晉谷;陳立杰, 2022.07, '擴增實境立體教材與平面教材對於幼兒認知物體特徵的影響, ' 數位學習科技期刊, Vol.14, No.3, pp.29-56.(TSSCI, ACI)(*為通訊作者)
