會議論文
Yuhmiin Chang*, 2025.07, 'Almost Real: How Verisimilitude Influences AI Ad Recognition and Attitudes, ' The annual meeting of the International Association for Media and Communication Research (IAMCR), International Association for Media and Communication Research (IAMCR).(*為通訊作者)
期刊論文
蕭煒霖*;林日璇Lin, J.H., 2025.07, '新聞遊戲成敗結果對於利社會行為之影響與機制 The influence and mechanism of news game outcomes on prosocial behaviors, ' 傳播與社會學刊 Communication and Society, Vol.TBD, No.TBD, pp.TBD.(TSSCI)(*為通訊作者)
會議論文
Kuan-Ju Chen*;Jhih-Syuan Lin;Chia-Chi Lee, 2025.07, 'Developing the trans-parasocial relations scale for measuring engagement with influencer marketing, ' 2025 AMS World Marketing Congress, Academy of Marketing Science.(*為通訊作者)
會議論文
Lin, Jhih-Syuan*;Hsuan-Ting Chen, 2025.06, 'nfluencer marketing for public brands: How sponsorship disclosures shape citizen and government empowerment, ' 2025 ICORIA Conference, European Advertising Academy.(*為通訊作者)
期刊論文
Jhih-Syuan Lin*, 2025.06, 'Examining the interplay of chatbot interactivity and anthropomorphic design for enhancing brand relationships in service businesses, ' International Journal of Advertising, Vol.44, No.5, pp.829-860.(SSCI, SCOPUS)(*為通訊作者)
會議論文
Jingren Li*;Jinyuan Zhang;Hsuan-Ting Chen;Jhih-Syuan Lin, 2025.06, 'Enhancing or diminishing? The dual impact of over-endorsement on influencer credibility, attractiveness, and purchase intentions, ' 2025 ICORIA Conference, European Advertising Academy.(*為通訊作者)
期刊論文
Dongjae Lim*;Jhih-Syuan Lin, 2025.05, 'The effect of self-monitoring and endorser attractiveness on online video advertising responses, ' International Journal of Internet Marketing and Advertising, Vol.22, No.3, pp.333-354.(SCOPUS)(*為通訊作者)(本論著未刊登但已被接受)
專書章篇
林芝璇*, 2025.03, 'Z 世代的流量密碼：青少年的網路影音使用及參與行為, ' 傳播潮什麼: 臺灣傳播行為變遷與理論對話, 國立陽明交通大學出版社, pp.1-11.(*為通訊作者)
專書章篇
張郁敏*, 2025.03, '生活中不可或缺的手機：青少年手機使用與多工, ' 傳播潮什麼: 臺灣傳播行為變遷與理論對話. 青少年篇, 國立陽明交通大學出版社, pp.1-20.(*為通訊作者)
專書章篇
林日璇*, 2025.02, '數位遊戲遊玩動機與情緒：臺灣民眾數位遊戲使用, ' 傳播潮什麼：臺灣傳播行為變遷與理論對話, 國立陽明交通大學, pp.TBD.(*為通訊作者)
