期刊論文
Wu, D. Y.;Tammy Jih-Hsuan Lin林日璇*, 2025.11, 'Gosh! It is truly happening to me: Embodying adverse health outcomes through immersive virtual reality to promote perceived risk and healthy behaviors, ' Computers in Human Behavior, Vol.TBD, No.TBD, pp.TBD.(SSCI)(*為通訊作者)
專書章篇
林淑芳*, 2025.08, '陪伴我們的青春時光-青少年的戲劇觀看, ' 傳播潮什麼：台灣傳播行為變遷與理論對話（張卿卿、陶振超編）, 國立陽明交通大學出版社, pp.1-67.(*為通訊作者)
會議論文
Kuan-Ju Chen*;Jhih-Syuan Lin;Chia-Chi Lee, 2025.07, 'Developing the trans-parasocial relations scale for measuring engagement with influencer marketing, ' 2025 AMS World Marketing Congress, Academy of Marketing Science.(*為通訊作者)
期刊論文
蕭煒霖*;林日璇Lin, J.H., 2025.07, '新聞遊戲成敗結果對於利社會行為之影響與機制 The influence and mechanism of news game outcomes on prosocial behaviors, ' 傳播與社會學刊 Communication and Society, Vol.TBD, No.TBD, pp.TBD.(TSSCI)(*為通訊作者)
會議論文
鄭怡卉*;Seow Ting Lee, 2025.07, 'Organizational and Personal Drivers of Ethical Awareness in Public Relations: A Study of Practitioner Perspectives, ' Annual Conference of International Association for Media and Communication Research, International Association for Media and Communication Research.(*為通訊作者)
會議論文
Yuhmiin Chang*, 2025.07, 'Almost Real: How Verisimilitude Influences AI Ad Recognition and Attitudes, ' The annual meeting of the International Association for Media and Communication Research (IAMCR), International Association for Media and Communication Research (IAMCR).(*為通訊作者)
會議論文
An-Chi Chien;Chih-Chun Lin;I-Huei Cheng;Meng-Hsien Lin;Shih-Ching Liu*, 2025.06, 'Exploring Confucianism’s Role in Enhancing Business Sustainability -Insights from Taiwanese Firms’ SDG Performance, ' Annual Conference of the Philosophy of Management, Philosophy of Management.(*為通訊作者)
會議論文
Lin, Jhih-Syuan*;Hsuan-Ting Chen, 2025.06, 'Influencer marketing for public brands: How sponsorship disclosures shape citizen and government empowerment, ' 2025 ICORIA Conference, European Advertising Academy.(*為通訊作者)
期刊論文
Jhih-Syuan Lin*, 2025.06, 'Examining the interplay of chatbot interactivity and anthropomorphic design for enhancing brand relationships in service businesses, ' International Journal of Advertising, Vol.44, No.5, pp.829-860.(SSCI, SCOPUS)(*為通訊作者)
會議論文
Jingren Li*;Jinyuan Zhang;Hsuan-Ting Chen;Jhih-Syuan Lin, 2025.06, 'Enhancing or diminishing? The dual impact of over-endorsement on influencer credibility, attractiveness, and purchase intentions, ' 2025 ICORIA Conference, European Advertising Academy.(*為通訊作者)
