Department of Advertising, NCCU

2026 KAS–NCCU Global Advertising Conference Advertising in the Age of AI and Platforms: Transparency, Creativity, and Consumer Experience   Call for Papers The College of Communication at National Chengchi University (NCCU), in collaboration with the Korean Academic Society of Advertising, is pleased to announce the 2026 KAS–NCCU Global Advertising Conference, to be held in Taipei, Taiwan. Building on a shared commitment to international academic exchange through KAS’s annual Global Colloquium, this year’s conference marks an important step in expanding the initiative beyond Korea and bringing together advertising researchers from diverse regions around the world. Under the overarching theme, “Advertising in the Age of AI and Platforms: Transparency, Creativity, and Consumer Experience,” the conference will address key research areas in contemporary advertising, including AI-driven advertising, platform transparency, generative AI and advertising creativity, recommendation systems and consumer experience, as well as personalization and privacy. In line with this focus, the conference aims to foster meaningful international dialogue by providing a platform for engagement with leading researchers and practitioners, facilitating the exchange of emerging insights in global advertising research, and supporting the advancement of participants’ scholarly work. We sincerely invite your interest and participation.   Conference Overview Conference: 2026 KAS–NCCU Global Advertising Conference Theme: Advertising in the Age of AI and Platforms: Transparency, Creativity, and Consumer Experience Co-hosted by: Korean Academic Society of Advertising (KAS) × National Chengchi University (NCCU) Dates: July 7 (Tue) – July 8 (Wed), 2026 July 7 (Tue): Welcome Reception and Networking July 8 (Wed): Main Conference (Keynote Address, Plenary Panel, Research Presentations) Venue: Center for Public and Business Administration Education, National Chengchi University, Taipei, Taiwan Call for Papers: Topics Topics include, but are not limited to, the following: AI and Algorithmic Advertising Conversational AI Marketing Advertising Transparency and Disclosure Consumer Trust in Algorithmic Systems Personalization and Privacy Advertising on Recommendation Platforms Generative AI and Advertising Creativity Influencer Marketing and Creator Economy Ad Fatigue and Ad Avoidance Cross-Cultural Advertising Research Important Dates Submission Deadline (Application Form & Extended Abstract): May 13, 2026 Notification of Acceptance: May 27, 2026 Final Paper Submission Deadline: June 22, 2026 Submission Guidelines Please submit the following two files to the conference email (kas0264@hanmail.net) by May 4, 2026: File 1. Application Form Please download and complete the application form available at: https://shorturl.at/bUFgi The form includes fields for the research title, author name(s), affiliation(s), and contact information. File 2. Extended Abstract Must be anonymized (no author-identifying information). Content should include: research objectives, theoretical background, research questions and/or hypotheses, methodology, key (or expected) findings, implications, and key references. Length: 1,000–1,500 words (excluding references, tables, and figures). Final Paper Submission Authors of accepted papers should submit their final manuscript to kas0264@hanmail.net by June 22, 2026. Submission Format: Full papers are strongly encouraged; extended abstracts are also accepted. If submitting an extended abstract as the final submission, it must include completed research findings. Extended Abstract Length: 1,000–1,500 words (excluding references, tables, and figures) Review Process Review Method: Double-Blind Peer Review To ensure blind review, please remove all author-identifying information from the manuscript body, headers/footers, file name, and document properties. Contact Information Department of Advertising, College of Communication, National Chengchi University Phone: +886-2-2939-3091 #67176 / Email: chienyu@nccu.edu.tw      

Congratulations to Our Students on Their Outstanding Achievements! Congratulations to our students for their excellent performance in the 2026 Campus Public Relations Proposal Competition! Through outstanding strategic planning, creative thinking, and exceptional teamwork, they stood out among numerous competing teams and earned multiple awards. Third Place | 關關過 Merit Award | 關關雎鳩 Honorable Mention | 第六感公關 Honorable Mention | 古馬寧 Our students demonstrated the Department's strengths in public relations through well-developed communication strategies, innovative PR proposals, and impressive presentations, showcasing their professionalism and creativity. We would also like to express our sincere appreciation to Professor Hsiu-Hui Sun and Professor Yi-Hui Cheng for their dedicated guidance and unwavering support throughout the competition. Congratulations once again to all the award-winning teams, and thank you to every student who participated for your hard work, passion, and commitment. We are incredibly proud of you all!

 To promote student exchange program and study abroad, Office of International Cooperation and College of Commerce will jointly hold a study abroad fair during noon time from Oct. 20th (Mon.) to Oct. 24th (Fri.). The highlights will be an education exhibition, study abroad experiences, short-term summer programs, etc. Sign-up Link: http://nccuoic.nccu.edu.tw/14_saf

Dear Fellow Students, You are all cordially invited to The NCCU IA General Body Meeting in which we will discuss important topics and upcoming events. We are excited to be planning new events and services for the NCCU community and we would really value your input and collaboration!! This meeting is your chance to share your voice. What can IA do to help make your experience at NCCU better? What ideas do you have for improving life at NCCU? Please join and share your ideas with us! Details: When: Nov 6th 2014 from 7 to 9pm Where: Room 271202, on 12F, North Wing of General Building (Twin Tower Building) Register here: http://goo.gl/A1NMpa *Space is limited, so please register on the linked form.   Sincerely, NCCU International Association

 1. Application Period Online application: January 8, 2015 ~ 5pm, March 27, 2015 (Taiwan time). Late applications will not be processed. Application submission: - Submission by mail: The postmark deadline is March 20, 2015. Applications postmarked after the deadline will not be processed. - Submission in person: The deadline is 5pm, March 27, 2015. Applications submitted in person are accepted Monday through Friday (except holidays), 9am – 12pm and 2pm – 5pm. The applications not submitted during the prescribed hours or the late applications will not be processed. Please contact OIC for the NCCU holidays. 2. How to Apply Step 1: Apply Online Online application system: January 8, 2015 ~ 5pm, March 27, 2015 (Taiwan Time) Website: http://schwebap.nccu.edu.tw/ZEWEB/IntStdApply/Index.aspx Step 2: Print Online Application Documents Step 3: Prepare Materials Required for the Application and Pay the Application Fees Step 4: Submit the Application * Application materials must be submitted either in person or by mail. Applications submitted by e-mail or fax will be not processed. (1) Submitting the Application by Mail The postmarked deadline is March 20, 2015. Late applications will not be processed. Please mail your application by the postmark deadline to the following address: International Education Section, Office of International Cooperation No. 64, Sec. 2, Zhinan Rd., Wenshan District, Taipei City, Taiwan 11605 (2) Submitting the Application in Person Before 5pm March 27, 2015, you may submit your application directly to International Education Section at OIC (8th floor of the Administration Building). Applications submitted in person are accepted Monday through Friday (except holidays), 9am – 12pm and 2pm – 5pm. The applications not submitted during the prescribed hours or the late applications will not be processed. Please contact OIC for the NCCU holidays. 3. For the details, please refer to the admission brochure. 4. The applicants must qualify as international students pursuant to “MOE Regulations Regarding International Students Undertaking Studies in Taiwan.” Admission brochure: http://schwebap.nccu.edu.tw/ZEWEB/IntStdApply/oicfile/2015AdmissionBrochure.pdf MOE Regulation: http://edu.law.moe.gov.tw/EngLawContent.aspx?Type=E&id=187

 From Oct. 24 , you can download your official Credit Fee Payment Slip for the Fall semester of 2014 fromhttp://moltke.cc.nccu.edu.tw/stuschfee_SSO/index.jsp or https://eschool.firstbank.com.tw/member/index.aspx Payment deadline is NOV. 7, 2014. If you fail to pay it ON TIME, your grades will be marked 0.   Please see the following link or the attached Chinese or English Registration Notice for details. http://www.nccu.edu.tw/announcement?id=542e68b41d41c816d300000b?category_id=4f474348e9d02c5dfc000e2a&tag_id=4f460ff0e9d02c5dfc0005c9