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YUHMIIN CHANG Professor, Chair
Title Professor, Chair
Tel. 29387713
Ext. 67713
E-mail changy@nccu.edu.tw
Classification Full-Time
Journal Papers
  • Yuhmiin Chang*, 2018.08, 'Perceived Message Consistency: Explicating How Brand Messages being Processed across Multiple Online Media, ' Computers in Human Behavior, Vol.85, pp.125-134.(SSCI)(*為通訊作者)
  • Yuhmiin Chang*, 2017.12, 'Why do young people multitask with multiple media? Explicating the relationships among sensation seeking, needs, and media multitasking, ' Media Psychology, Vol.20, No.4, pp.685-703.(SSCI)(*為通訊作者)
  • Yuhmiin Chang*, 2017.05, 'The influence of media multitasking on the impulse to buy, ' Computers in Human Behavior, Vol.70, pp.60-66.(SSCI)(*為通訊作者)
  • 張郁敏*;蔡介元, 2016.12, '網路素人創作內容決策歷程與觸動點分析-循序樣式探勘技術之應用, ' 中華傳播學刊, Vol.30, pp.109-139.(TSSCI)(*為通訊作者)
  • 張郁敏*, 2015.07, '跨世代行動上網與電視並用行為與動機, ' 新聞學研究, Vol.124, pp.83-116.(TSSCI)(*為通訊作者)
  • 張郁敏*, 2013.10, '什麼樣的科學新聞內容會受新聞媒體青睞? 報紙與電視科學新聞媒體顯著性之決定因素初探, ' 新聞學研究, Vol.117, pp.47-88.(TSSCI)(*為通訊作者) Ref.
  • Yuhmiin Chang*, 2013.03, 'Age matters: Short Message Service advertising reading behaviours, ' International Journal of Mobile Communications, Vol.11, No.2, pp.159-175.(SSCI)(*為通訊作者) Ref.
  • 張郁敏*, 2012.06, '因人而異的新聞消費行為:整合新聞媒介與新聞品牌的新思維, ' 中華傳播學刊, Vol.21, No.0, pp.81-117.(TSSCI)(*為通訊作者) Ref.
  • 張郁敏*, 2012.01, '跨媒介新聞資訊處理模型:資訊來源擴大理論在新聞研究上的應用, ' 新聞學研究, Vol.110, No.0, pp.85-124.(TSSCI)(*為通訊作者) Ref.
  • 張郁敏*, 2011.01, '品牌年輕化與非目標市場效果:當西方遇上東方, ' 廣告學研究, Vol.35, No.0, pp.113-134.(*為通訊作者) Ref.
  • Yuhmiin Chang*, 2009.12, 'An exploration of the targeting strategies and the use of promotional disciplines on the Web, ' Journal of Marketing Communications, Vol.15, No.5, pp.327-343.(Scopus; Communication and Mass Media Complete)(*為通訊作者) Ref.
  • 張郁敏*, 2008.12, '單一與多重媒體重複策略之傳播效果比較, ' 中華傳播學刊, Vol.14, No.0, pp.231-265.(TSSCI)(*為通訊作者) Ref.
  • 彭賢恩;張郁敏*, 2008.04, '政治置入性新聞對新聞可信度之影響, ' 新聞學研究, Vol.95, No.0, pp.55-110.(TSSCI)(*為通訊作者) Ref.
  • 張郁敏*;吳唯農;康耕輔, 2006.01, '線上遊戲關係品質與忠誠度之研究, ' 廣告學研究, Vol.25, No.0, pp.27-53.(*為通訊作者) Ref.
  • Stammerjohan, C. A.*;Woods, C. M.;Chang, Y.;Thorson, E., 2005.12, 'An empirical investigation of the interaction between publicity, advertising, and previous brand attitude and knowledge, ' Journal of Advertising, Vol.34, No.4, pp.55-67.(SSCI)(*為通訊作者) Ref.
  • 張郁敏*, 2005.07, '你搞懂整合行銷傳播了嗎?看Tom Duncan所謂的IMC, ' 廣告學研究, Vol.24, No.0, pp.109-112.(*為通訊作者) Ref.
  • Chang, Y.*;Thorson, E., 2004.07, 'Television and Web advertising synergies, ' Journal of Advertising, Vol.33, No.2, pp.75-84.(SSCI)(*為通訊作者) Ref.
  • Reber, B. H.*;Chang, Y., 2000, 'Assessing cultivation theory and public health model for crime reporting, ' Newspaper Research Journal, Vol.21, No.4, pp.99-112.(Communication and Mass Media Complete)(*為通訊作者)
Conference Papers
  • Yuhmiin Chang*, 2019.08, 'Reconsider media multitasking and counterarguing inhibition: Empirical evidence of underlying mechanism and offline-to-online advertising effects, ' The annual meeting of the Association for Education in Journalism and Mass Communication (AEJMC), Association for Education in Journalism and Mass Communication (AEJMC).(*為通訊作者)
  • 張郁敏*, 2019.01, '媒介多工:動機與效果, ' 2019年大中華訪問學者研討會, 香港中文大學新聞與傳播學院.(*為通訊作者)
  • Yuhmiin Chang*, 2018.07, 'Internet and Television Multitasking, Impulse Buying, and Well-Being: Breadth-biased Cognitive Control as the Mechanism, ' 2018 Global Marketing Conference at Tokyo, Global Alliance of Marketing & Management Associations.(*為通訊作者)
  • Yuhmiin Chang*, 2018.05, 'Impression Management and Beyond: Exploring Why Young Consumers Like, Share, and Comment on Facebook Advertising, ' The 68th annual conference of the International Communication Association, International Communication Association.(*為通訊作者)
  • Yuhmiin Chang*, 2016.12, 'Exploring the memory network change in synergy: The effect-based concept map approach, ' 1st PRSC and 9th PRAD Conference, 香港浸會大學、中國新聞史學會公共關係分會、華中科技大學、香港城市大學、臺灣世新大學.(*為通訊作者)
  • Yuhmiin Chang*, 2015.08, 'Sensation seeking, motives, and media multitasking behavior., ' The annual meeting of the Association for Education in Journalism and Mass Communication (AEJMC), Association for Education in Journalism and Mass Communication (AEJMC).(*為通訊作者)
  • 張郁敏*;蔡介元, 2015.07, '網路素人創作內容閱聽決策歷程與觸動點分析-循序樣式探勘技術之應用, ' 2015年中華傳播學會年會, 中華傳播學會.(*為通訊作者)
  • 張郁敏*, 2014, '跨世代行動上網與電視並用行為與動機, ' 2014年中華傳播學會年會, 中華傳播學會.(*為通訊作者)
  • Yuhmiin Chang*, 2010.06, 'Online and Offline Health Information Search Behavior among College Students: A Media Priority Study, ' International Communication Association Preconference, International Communication Association.(*為通訊作者) Ref.
  • 張郁敏*, 2008.12, '品牌年輕化與非目標市場效果, ' 華人傳播的想像, 香港中文大學新聞與傳播學院.(*為通訊作者) Ref.
  • 張郁敏*, 2008.09, '網路產品資訊整合效果初探, ' 傳播與科技研討會, 交通大學傳播研究所.(*為通訊作者) Ref.
  • 曾音綺;張郁敏*, 2008, '情緒與推敲可能性模式(ELM):以企業公仔為例, ' 中華傳播學會年會, 中華傳播學會.(*為通訊作者) Ref.
  • 張郁敏*, 2007, '單一與多重媒體重複策略之傳播效果比較, ' 廣告暨公共關係國際學術與實務研討會, 政治大學廣告學系.(*為通訊作者) Ref.
  • Yuhmiin Chang*, 2007, 'Cross-cultural comparison of promotional elements used in US, Chinese, and Taiwanese websites, ' Harmony,Diversity and Intercultural Communication, International Association for Intercultural Communication Studies.(*為通訊作者)
  • 張郁敏*;吳唯農;康耕輔, 2005, '線上遊戲關係品質與忠誠度之研究, ' 廣告暨公共關係國際學術與實務研討會, 政治大學廣告學系.(*為通訊作者) Ref.
  • 張郁敏*;田永慧, 2004.04, '何謂訊息一致性?由消費者觀點探討訊息一致性, ' 全國當代行銷學術研討會, 中興大學行銷學系.(*為通訊作者)
  • 張郁敏*;高敬堯, 2004, '拍賣網站之知覺風險與趨避策略研究, ' 中華傳播學會年會, 中華傳播學會.(*為通訊作者)
  • 張郁敏*;崔瑋潔, 2004, '網路購物與電視購物之知覺風險比較研究, ' 「數位廣電時代」學術論文研討會, 政治大學廣播電視學系.(*為通訊作者)
  • 張郁敏*;洪婉甄;高欣芝, 2003, '名人如何代言?初探電視廣告「名人代言」廣告之呈現方式, ' 廣告暨公共關係國際學術與實務研討會, 政治大學廣告學系.(*為通訊作者)
  • Chang, Y.*;Cropp, F.;Cameron, G. T., 2000, 'Talk the talk, walk the walk: Advancing measurement in public relations, ' Association of Educators in Journalism and Mass Communication (AEJMC) Annual Conference, Association of Educators in Journalism and Mass Communication (AEJMC).(*為通訊作者)
  • Frisby, C. M.*;Chang, Y., 2000, 'Beating the odds: A formative evaluation of breast cancer campaign messages aimed at African American and Caucasian Women, ' American Academy of Advertising (AAA) Annual Conference, American Academy of Advertising (AAA).(*為通訊作者)
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