Department of Advertising, NCCU

Journal Publications

• Kim, J*;Kim, H. K.;Kim, S.;Lin, S.-F., 2019.03, 'Cultural trait vs. personality trait: Predicting the appeal of Korean entertainment among Asian viewers in Singapore, Taiwan, and Hong Kong, ' Journal of Broadcasting & Electronic Media,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受)
• Lin, J.-H.*;Bowman, N.;Lin, S.-F.;Chen, Y.-S., 2019, 'Setting the digital stage: Defining game streaming in the scope of game studies, ' Entertainment Computing, Vol.31, pp.100309.(*為通訊作者)(本論著未刊登但已被接受)
• Lin, S.-F.*;Dale, K. R.;McDonald, D. G.;Collier, J.;Jones, K., 2019, 'Narrative engagement and vicarious interaction with multiple characters, ' Mass Communication & Society, Vol.22, No.3, pp.324-343.(SSCI)(*為通訊作者)
• 林淑芳*, 2018.04, '社群媒體與政治公民參與：網路政治討論頻率與政治討論異質性的中介角色, ' 傳播與社會學刊, Vol.44, pp.25-48.(TSSCI)(*為通訊作者)
• 林淑芳*, 2017.01, '社交媒體研究-回顧與展望, ' 資訊與社會研究, Vol.32, pp.1.(*為通訊作者)
• 林淑芳*, 2016.12, '青少年網路素養、家長介入、與網路使用經驗, ' 中華傳播學刊, Vol.30, pp.3-29.(TSSCI)(*為通訊作者)
• 林淑芳*, 2016.07, '台灣民眾網路素養調查：網路素養、網路經驗、及生活滿意度關係之綜合探討, ' 傳播與社會學刊, Vol.37, pp.25-56.(TSSCI)(*為通訊作者)
• McDonald, D. G.*;Sarge, M. A.;Lin, S.-F.;Collier, J. G.;Potocki, B., 2015.02, 'A role for the self: Media content as triggers for involuntary autobiographical memories, ' Communication Research, Vol.42, pp.3-29.(SSCI)(*為通訊作者)
• Zhang, S.*;Merolla, A.;Sun, S.;Lin, S.-F., 2012.09, 'The nature and consequences of topic avoidance in Chinese and Taiwanese close relationships, ' Asian Journal of Social Psychology, Vol.15, pp.156-166.(SSCI)(*為通訊作者)
• Lin, S.-F.*, 2011.11, 'Effect of opponent type on moral emotions and responses to video game play, ' Cyberpsychology, Behavior, & Social Networking, Vol.14, No.11, pp.695-698.(SSCI)(*為通訊作者)
• Lin, S.-F.*;McDonald, D. G., 2011.10, 'Assessing dimensionality of the parasocial interaction scale, ' 資訊傳播研究, Vol.2, pp.1-28.(*為通訊作者)
• Lin, S.-F.*, 2010.11, 'Gender differences and the effect of contextual features on game enjoyment and responses., ' Cyberpsychology, Behavior, & Social Networking, Vol.13, No.5, pp.533-537.(SSCI)(*為通訊作者)
• Ramirez, Jr., A.*;Dimmick, J.;Feaster, J.;Lin, S.-F, 2008.08, 'Revisiting interpersonal media competition: The gratification niches of instant messaging, email, and the telephone., ' Communication Research, Vol.35, No.4, pp.529-547.(SSCI)(*為通訊作者)
• Ramirez, Jr., A.*;Zhang, S.;McGrew, C.;Lin, S.-F., 2007.12, 'Relational communication in computer-mediated interaction revisited: Three studies comparing participant-observer perspectives., ' Communication Monographs, Vol.74, No.4, pp.492-516.(SSCI)(*為通訊作者)
• Dimmick, J.*;Ramirez, Jr., A.;Wang, T.;Lin, S.-F., 2007.10, '‘Extending society:’ The role of personal networks and gratification-utilities in the use of interactive communication media., ' New Media & Society, Vol.9, pp.795-810.(SSCI)(*為通訊作者)
• McDonald, D. G.*;Lin, S.-F., 2004.04, 'The effect of new networks on U.S. TV diversity. Journal of Media Economics, ' Journal of Media Economics, Vol.17, No.2, pp.105-121.(SSCI)(*為通訊作者)
• Webster, J.*;Lin, S.-F., 2002.01, 'The Internet audience: Web use as mass behavior, ' Journal of Broadcasting & Electronic Media, Vol.46, pp.1-12.(SSCI)(*為通訊作者)

Presentation/Proceedings

• 林淑芳*, 2020.06, '媒介使用情緒與討論異質性對於政治資訊分享行為的影響, ' 2020 年中華傳播學會年會, 世新.(*為通訊作者)
• 林淑芳*, 2019.06, '道德基礎與社會危險感知關係之探討, ' 2019 年中華傳播學會年會, 世新.(*為通訊作者)

Book Chapters

• 林淑芳*, 2025.08, '陪伴我們的青春時光-青少年的戲劇觀看, ' 傳播潮什麼：台灣傳播行為變遷與理論對話（張卿卿、陶振超編）, 國立陽明交通大學出版社, pp.1-67.(*為通訊作者)
• 林淑芳*, 2022.01, '傳播因果關係研究的利器：實驗法, ' 傳播研究方法：量化、質化與大數據分析, 雙葉出版社, pp.00.(*為通訊作者)
• 林淑芳*, 2021.01, '傳播因果關係研究的利器：實驗法, ' 傳播學研究方法, 高等教育出版社, pp.00.(*為通訊作者)
• Lin,S.-F.*, 2020.11, 'Autobiographical memory, ' The International Encyclopedia of Media Psychology, Wiley-Blackwell, pp.1.(*為通訊作者)
• 林淑芳*, 2014.08, '傳播心理研究, ' 傳播學新趨勢, 清華大學出版社, pp.245-264.(*為通訊作者)

Current Position

• Title
• Department
• Key Responsibilities
• Duration

• 教授
• 傳播學院
• 2019-02 ~

Administrative Position

• Title
• Department
• Key Responsibilities
• Duration

• 教授
• 廣告學系
• 2026-02 ~

• Title
• Department
• Key Responsibilities
• Duration

• 教授
• 傳播學院傳播碩士學位學程
• 2026-02 ~

• Title
• Department
• Key Responsibilities
• Duration

• 副研發長
• 研究發展處
• 2023-08 ~ 2024-07

• Title
• Department
• Key Responsibilities
• Duration

• 副執行長
• 高教深耕計畫辦公室
• 2023-08 ~ 2024-07

• Title
• Department
• Key Responsibilities
• Duration

• 副研發長
• 研究發展處
• 2022-08 ~ 2023-07

• Title
• Department
• Key Responsibilities
• Duration

• 副執行長
• 高教深耕計畫辦公室
• 2022-08 ~ 2023-07

• Title
• Department
• Key Responsibilities
• Duration

• 副執行長
• 大學社會責任辦公室
• 2022-08 ~ 2023-01

Professional Experience

• Institution/Organization/Association
• Title
• Department/Division
• Key Responsibilities
• Duration

• 2025-01 ~ 2025-12

• Institution/Organization/Association
• Title
• Department/Division
• Key Responsibilities
• Duration

• 2017-08 ~ 2019-01