國立政治大學廣告學系

漢堡王贊助了英國足球第四級聯盟 Stevenage 足球隊，將球隊制服更換成印有大大的漢堡王LOGO球衣，再與FIFA20電玩合作發起挑戰（Stevenage Challenge），只要玩家在電玩中選擇Stevenage球隊作為主力，並分享進球的特寫畫面到推特，漢堡王就會送出餐點作為獎勵，替漢堡王爭取到許多曝光機會。

Burger King sponsored the Stevenage football team, the fourth-tier league of British football, and replaced the team uniform with a big Burger King LOGO jersey, and then cooperated with FIFA20 video games to launch ‘Stevenage Challenge.’ Burger King will give out a meal as a reward for those who choose the Stevenage team as the main force and share their close-up picture of the goal to Twitter. It has gained many exposure opportunities for Burger King.