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Achievement

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Achievement

◎《The Journal of Advertising & Public Relations》
《The Journal of Advertising & Public Relations》has been published for 20 years since 1993. It is one semiyearly periodical dealing with Advertising and Public Relations, including topics as Advertising, Public Relations, Media, Consumer Behavior…...etc, and promotion-related articles (inclusive of Internet Communications, Societal Marketing, Crisis Communication, Health Communication, Cultural and Creative , Political Public Relations, Visual Communication and so on ) falling under other topics. It is annually published by National Chengchi University. Scholars and experts from all kinds are welcome to submit their works. The content of contributions covers: 1. Topic Discourse 2. General Discourse 3. Book Review 4. Response & Conversation
 
A. Submission Access: All contributions should be written by the regulations of《The Journal of 
    Advertising & Public Relations》and should be submitted in triplicate as well as one disk of 
    soft copy for editing use. (For the regulations, please download here 

    http://www.adjournal.nccu.edu.tw/regulation.pdf

B. Review Procedure: The contributions approved by the editing committee will be sent to two 
    academy- related experts for anonymous academic review. Contributors will be informed  
    about  the review results as soon as possible. The contributions shall not be returned.
C. Reward: No remuneration is offered. Contributors will receive 3 copies of the current issue 
     after publication.
D. Contribution: If the contributions are taken from research paper or other 
    academic essays, it shall be stated on the cover and the content shall be revised; the
    contributor shall be responsible for any copyright problems of the authorities.
E. Copyright: Once the contribution is adopted, the journal has the right to publish. The 
    contributor  still owns copyright but the works shall not be published in single volume edition  
    for  3 years.
F. Submission Address: Editing Committee of the Journal of Advertising & Public Relations,  
    Department of Advertising, National Chengchi University, No.64, Sec. 2, Zhinan Rd., Wenshan
    Dist., Taipei City 11605 G.Contact: Teaching Assistant Chang Quian Yu,
    Tel: 02-29387176, Fax: 02-2939-3830, E-mail: chienyu@nccu.edu.tw

Here to download the full content of the journal: http://www.adjournal.nccu.edu.tw/


◎Advertising and Public Relations Seminar

Advertising and Public Relations Seminar has been held by the department for 20 years since it was first held in 1992. It is the oldest and well-established seminar in the related areas in the nation.

Each previous seminar enjoyed strong participation of elites from academic areas and practical areas, which generate many original academic essays.

During several sparkling seminars, people from industries, officials and universities discussed the most urgent issues on the current state of Advertising, Public Relations and Marketing. The seminar provides an occasion for people from industries, officials and universities to communicate. The department also hopes our students could have the opportunities to communicate with scholars and industries, which helps the students realize the coming of internalization and globalization.

Additionally, the seminar adopts the strict double-anonymous system on essay review. The published essays would be representative, then collected by the department after the seminar and treated as important reference for scholars.
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