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Introduction

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Introduction

 
The department aims to cultivate the abilities to perceive problems in marketing communication and to propose and enforce with efficient use of communication tools under the new media environment. There are two majors opened in the department: “Strategy and Creative Communications” emphasizes proposal practice, analysis of tool application and the ability to integrate advertising with public relations strategies; “Communication Design” focuses on developing the students’ abilities in creative strategy, in information conversion and design and in cross media design.
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