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獲獎案例(Award-winning case)

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  • 獲獎類別

    金鉛筆獎(Golden Pencil Award)

  • 獲獎年份

    2020

  • 品牌

    Sandy Hook Promise

  • 廣告

    Back to School Essentials

中文介紹

在美國,每年有近15,000名兒童在與槍支有關的事件中喪生或受傷。 人們似乎已經接受了這種“新常態”,並專注於教導孩子們如何在學校槍擊事件中倖存下來,而不是阻止這件事情發生。由槍擊事件受害者家屬所組成的非營利組織 Sandy Hook Promise與紐約BBDO和Smuggler Films 影片公司製作了一支影片。起初似乎只是一般典型的返校廣告。 但是,當學校明顯有射手的時候,事情就變得更加黑暗了,學生們必須用新學校的用品生存。

英文介紹

In America, almost 15,000 children are killed or injured in gun-related incidents every year. People seem to have accepted this “new normal”, and focus on teaching kids how to survive school shootings, rather than preventing them. To highlight this absurdity, Sandy Hook Promise, BBDO New York and Smuggler Films created a video that at first appears to be just another typical, back-to-school ad. But things take a darker turn when it becomes clear that there’s a shooter in the school, and the pupils have to use their new school items to survive.–The One Show

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